The future of smarter sweetness officially begins.
K3 F&B Sdn Bhd and Lesweet Global recently marked a major milestone with the official launch of LESWEET ASIA (MY) Sdn Bhd, held in conjunction with the latest edition of the Gula Gula Wave Club (GGWC) experience event in Kuala Lumpur.
Bringing together industry partners, media representatives, creators, café operators, and invited guests, the event was curated under the theme “A Zero Sugar Sound Experience” combining beverages, music, creativity, and lifestyle into an immersive gathering that reflects the evolving direction of the Lesweet brand.
Over the past two years, K3 F&B, through the K3 Collective ecosystem, has played a key role in introducing and developing Lesweet within the Malaysian market. Through strategic branding, activations, café collaborations, and creative community engagement, Lesweet has steadily grown into a recognizable name within the zero-calorie beverage space.
The establishment of LESWEET ASIA (MY) Sdn Bhd marks the next stage of this journey.
The partnership between Mr. Dan Wang, Director of K3 F&B Sdn Bhd, and Mr. Andy Zhang, Director of Lesweet Global aims to further expand Lesweet’s presence across Southeast Asia while introducing a broader ecosystem of smarter food and beverage solutions.
Beyond its signature zero-calorie syrups, the growing Lesweet ecosystem now includes:
- Sweetener solutions
- Electrolyte beverage products
- Reduced-sugar innovations
- Beverage application systems
- Future zero-calorie food and lifestyle products
The launch event also introduced Amato, a premium sugar-based syrup collection developed to provide cafés and beverage operators with more diverse flavor options alongside Lesweet’s zero-calorie lineup.
Lesweet Global operates under the Jinhe Industrial Co., Ltd. group one of the world’s leading sweetener ingredient manufacturers. Jinhe Industrial is recognized globally for its large-scale production capabilities and advanced ingredient innovation, supplying sweetener solutions to major international food and beverage brands worldwide.
Throughout the event, guests experienced a showcase of Lesweet beverages, product displays, networking sessions, and the official signing ceremony between both parties, symbolizing a shared vision toward building a stronger smarter sweetness ecosystem for the region.
More than just a product launch, the event reflects Lesweet’s growing direction toward culture, community, and lifestyle engagement through the GGWC platform an ongoing experience initiative that merges zero-sugar beverage culture with music, creativity, and modern consumer experiences.
As LESWEET ASIA (MY) Sdn Bhd begins its regional journey, the company aims to become one of Southeast Asia’s emerging platforms for next-generation sweetness innovation and beverage solutions.
Media coverage featuring the official launch of LESWEET ASIA (MY) Sdn Bhd and the growing expansion of Lesweet across the Southeast Asian market.
-->Media Coverage (ChinaPress) & (NST)